![]() 160 mg is moderate and is well within the FDA’s recommended 400mg caffeine intake. Valued at £12.5m, it is now growing at +49 percent. oz can of Rockstar contains 24 g of sugar and 160 mg of caffeine, along with a whole host of other ingredients like B Vitamins, Taurine, Guarana, and Ginseng Extract. Since launching in the UK in 2007 the Rockstar brand has gone from strength to strength. ![]() The launch will add to Rockstar’s already broad portfolio of variants, which includes Rockstar Recovery, the UK’s first non-carbonated energy drink. Rockstar Pink will be backed by extensive marketing support, including sponsorship of leading female extreme sports stars and sampling at key female events throughout the year. It contains an energy-boosting blend of caffeine, B-Vitamins and Ginseng. Rockstar Pink, presented in a distinctive hot pink can, is available in the unique flavour of Perfectberry, a blend of Raspberry, Blueberry and Strawberry. In a four-way taste test involving women aged 17 – 24, Rockstar Pink was preferred to the brand leader 2:1. Barr conducted extensive consumer research prior to the launch of Rockstar Pink, during which the drink performed extremely well. It is suited to a long list of usage occasions, ranging from a pre or post-workout boost to a girls’ night in or out.”Ī.G. “As well as boasting energy-boosting properties, Rockstar Pink is refreshing and delicious, meaning consumers will choose it for its taste as well as its functionality. “We are bucking the trend by addressing women’s specific energy drink requirements,” says Troy. The low calorie energy drink category presents a huge profit opportunity, currently representing only 4 per cent of the fast-growing, £699m energy market. “Sugar-free Rockstar Pink, presented in a sleek 355ml can, is the perfect choice for active women looking for an incredible energy boost without the associated calories.” “Many females are put off by the high sugar content of 500ml cans,” says Adrian Troy, Head of Marketing for A.G. Rockstar Pink, which contains only 10 calories, is set to drive incremental sales in the category.
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